Steve Weston
Executive Coach and Sales Coach and Trainer
With over 20 years of experience in sales, Steve has established himself as a dynamic sales trainer.
Specializing in transforming sales teams, Steve brings a wealth of knowledge, proven techniques, and actionable strategies to every training session.
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Having worked with top-performing companies in a B2B setting, Steve has a track record of driving sales growth, improving closing rates, and empowering teams with the confidence and skills they need to succeed. Steve has the ability to tailor coaching to any sales environment, ensuring that participants leave with practical tools they can immediately apply.
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Steve believes in creating an empowering training environment where salespeople can not only learn best practices but also gain the confidence to apply them in real-world scenarios. His approach combines practical techniques, role-playing, and real-time feedback to ensure retention and application of knowledge. Steve emphasizes continuous learning and personal development to sustain long-term growth in sales performance.
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Key areas of expertise include:
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Value Selling
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Targeted Relationship Selling
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Strategic Account Planning
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Lead generation and qualification
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Closing strategies
Steve is passionate about helping professionals and organizations unlock their potential.
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"Sales is not just about closing deals—it's about building relationships, understanding customer needs, and delivering value. My goal as a trainer is to empower salespeople to do all three while meeting their targets."